For the last few months I and a whole team of amazing people at IIE have been working on a global launch of the organization's new brand.
Read more about IIE's new brand
IIE is two year's away from it's 100th anniversary. Rethinking our brand and actually executing it across 18 offices in 13 countries was no small task, but we did it! On April 3rd, we launched a new website, a new look, and a brand new voice. The launch was synchronized across all offices, which was by far the most wonderful part. It was amazing to know that all of our colleagues, everywhere in the world, were sharing in an experience and celebrating our new looks and voice together.
I'd like to thank Barbara Taff, the Director of Design; Sharon Witherell, Director of Public Affairs who was key to revising our messaging; and Atif Toor, our amazing Design Specialist who made this happen.
I am particularly proud of our new website, IIE.org, which was designed in collaboration with a digital agency called Blenderbox. If you want to compare it to the old site to truly experience the incredible leap into the future we made, take a look into the past courtesy of The Way Back Machine.
