January Update: We raised 20% more than we did last year! Thanks again to my amazing colleagues who helped spread the word about this important campaign.
It's almost the end of the year and for almost anyone who works at a non-profit, that means a focus on year end giving. For the last few years, I have worked with IIE's development team on an annual #GivingTuesday campaign. And while each year is a little different, the one thing that always equals success is engaging IIE staff.
This year at IIE, we are asking the public to "Thank a Professor, #Save a Scholar". As in year's past, IIE's team has played a key role in helping us communicate the call for support.
Everyone (including the President, Allan Goodman - see first video) has joined in, coming out to share their story and encourage others to show their support. And we have already seen donations come in that are a direct result of our team members acting as our main ambassadors.
In grad school, I had a professor that always used to define brands as "a promise to deliver value." As IIE's senior communications manager, there is no better public endorsement of our ability to deliver on our promise than to show our staff's dedication to our mission and vision.