Brand Case Study: IIE

IIE is an almost 100 year old non-profit committed to advancing the exchange of people and ideas. The Institute has 19 offices around the world, and a staff of more than 700 people. In 2016, 35,000 people participated in more than 200 programs managed by IIE and funded by sponsors and clients. 

The Problem

"The best company you've never heard of." That was the way most people described IIE. As the  designer, administrator and manager of programs funded with money from clients and sponsors, how could IIE elevate its mission and stand out as a thought leader? 

The Process

Working with an agency called Siegelvision, IIE's Branding team did a deep dive into the field of international education.